COCOA & CONVERSATION: What’s in a Name?

In business, conventional wisdom holds that when naming a company, the following guidelines, as reported in a recent article by Entrepreneur magazine, should be followed:

• Research whether your business name is unique. 
• Choose a name that is evocative and alludes to what your business does
• Select a name that doesn’t confuse customers

The title of this blog, Valerie’s Vignettes, is pretty straightforward. But the company behind the blog, Valorena Online, L.L.C. eschews two of these naming conventions. Like the monikers of many other companies, including Apple, Virgin and more, for Valorena Online, L.L.C., the business name adheres to just one of the guidelines: the unique name has a story. If you know it, as described in an archive edition of Valerie's Vignettes, you could win a FREE gift!

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SUBSCRIBE, ENTER & WIN

Can you recall the origins of the Valorena Online, L.L.C. name?  

Subscribe and post your response in the comments section below to enter to 

WIN A FREE STARBUCKS GIFT CERTIFICATE

 to enjoy a hot cocoa, or other beverage of your choice! 

 Must subscribe to the web site www.valorenaonline.com to enter. 

The first 10 subscribers with correct answers will win.

Gift cards valued at $5.00ea. Contest ends July 30, 2014.